Lallemand Baking
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Apr
8,
2019

Lallemand Baking introduces Lal^Ferm™ – The new brand for Fresh Bakers Yeast

Apr 8, 2019

Lallemand Baking introduces a new brand for fresh bakers yeast in North America. Lal^Ferm™ will now be the new face for legendary Eagle brand – new name but same quality bakers yeast. This brand will offer bakers tailored yeast solutions for their applications (lean dough, sweet dough, rich dough, frozen dough, flexible proofing, Vitamin D rich, etc.).

During the month of April, our bakers yeast plants across Canada and the US will implement the brand change. The yeast products impacted are all 2 and 5 lbs blocks and 50 lbs bags:

– Eagle 5 lbs block yeast red box packaging will be replaced by Lal^Ferm™ No1 5lbs red packaging.
– Eagle 2 lbs block yeast green box packaging will be replaced by Lal^Ferm™ No2 2 lbs gold packaging.
– Eagle 50 lbs crumble yeast will be replaced by Lal^Ferm™ 50 lbs packaging.

This packaging brand change will not have any impact on yeast performance and quality.

“The Lal^Ferm™ brand carries the strong heritage of Eagle and will continue to deliver consistent quality, backed by our excellent service. We are also excited about Lal^Ferm’s innovative opportunities as we consider new products for the market,” says Audrey St. Onge, President of Lallemand’s North American Bakers Yeast Business.

For more information: lallemandbaking/lal-ferm

Contact & Media Relations: Shamla Moodley  | Marketing Manager  | smoodley@lallemand.com

About Lallemand
Lallemand Inc. is a privately-held Canadian company, and is a leading developer, producer and marketer of yeasts, bacteria and other microorganisms serving the baking, winemaking, distilling, ethanol, brewing, animal nutrition, dietary supplements, food, fermentation, pharmaceutical and plant care industries. Lallemand has more than 4,000 employees located in over 40 countries, and is active on all five continents. Lallemand Baking supplies bakers yeast to bakers all around the globe and operates yeast plants in Canada, USA, Europe, UK, Russia and South Africa.